The First Customer

1. Why will your first customer pay before you're ready?
2. Because they aren't buying your readiness. They're buying their problem gone. A torn shirt doesn't wait for a shop.
3. The tailor in Lagos fixed the neighbour's shirt on his mother's table. The neighbour paid. That was the company.
4. Readiness comes from the customer, not before them. The shop, the logo, the website: they came later.
5. Who's the one person who'd pay you today?

03). The Lagos street from Ep. 01 and 02. The tailor sits at his mother's table on the veranda with a hand-crank machine; the neighbour walks up with a torn shirt. Above the veranda a ghost of a shop, a logo and a website hover, faint, waiting to be "ready"; the torn shirt does not wait. The tailor sews the shirt on the table, the neighbour slaps notes down, and the ghost shop turns solid, one piece at a time, later.