The Price

1. Why are you charging too little for the thing you're best at?
2. Because you priced your fear, not their problem. The cheapest stall gets the most complaints and the least respect.
3. The fish seller who doubled her price sold out first. The price told people it was the good fish.
4. So price the problem you remove, not the hours you spend. Then say the number without apologising.
5. What should you be charging double for?

04). A fish market at dawn on the Lagos waterfront. Two stalls: on the left a seller with a small hand-written price and a queue of complaints (red speech cubes); on the right a woman who doubles her price on a bold board. The crowd drifts to her; her fish run out first; SOLD OUT goes up. She says the number without apologising.