HOW IT BECAME REAL · Ep. 5
The Wallpaper
Why is the thing you pop for fun a failed wallpaper?
The film asks: What do you do first with bubble wrap? · Pop one / Pop them all / Wrap something
The call
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How this film ranks
The formula- Lift
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- Viewers, graded
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- Everyone else on the same questions
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- Reach
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What it says
- Why is the thing you pop for fun a failed wallpaper?
- Because two engineers sealed two shower curtains together and trapped the air, hoping to sell textured wallpaper.
- Nobody wanted bubbles on their walls. They tried greenhouse insulation next. Nobody wanted that either.
- Then a computer company needed to ship a fragile machine. The failed wallpaper wrapped it. Now it wraps everything.
- What do you do first with bubble wrap?
05). A 1957 living room with a strip of bubbled "wallpaper" pinned to the wall, bubbles popping under a fingertip. A garage bench where two engineers seal two shower curtains together and the air between them swells into bubbles. A greenhouse with the sheet pressed to the glass. Then a shipping warehouse: a fragile computer cabinet, the failed wallpaper wrapped around it, and a table of everything else it wraps today.
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